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Lavazza

The latest Lavazza Alta Gastronomia press campaign celebrates the presence of the Italians’ favourite coffee on the world’s most prestigious tables. The campaign’s two testimonials are extremely well-known chefs who have very different concepts in their professional lives but have a passion for genuine Lavazza espresso in common: Ferran Adrià, the Spanish chef considered to be the most revolutionary in the world and Antonino Cannavacciuolo, one of the most illustrious and quintessential promoters of Italian gourmet tradition.


Despite their highly antithetic interpretation of the culinary arts, represented in the campaign by their back-to-back position, both believe a Lavazza espresso to be the finest way to end a taste experience in their respective restaurants. A Lavazza espresso is the meeting point for these two worlds.